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Frequently Asked Question
Find answers to all your questions about ReplyRush, the Instagram DM automation tool built for creators, brands, and marketers. From setting up auto-replies and comment triggers to understanding features like Email Collector, Smart Menu, and Follow-Gated DMs — our FAQ section covers it all. Whether you're just getting started or exploring advanced automation, this page helps you get the most out of ReplyRush with ease.
Instagram and Meta Integration
Features and Functionality
ReplyRush can send automated DMs in response to a variety of Instagram user actions. The most common trigger is when someone comments on your content – this works for regular photo/video posts, Reels, and even Instagram Story replies. For example, if a user comments on your post (or replies to your Story) with a certain keyword, ReplyRush will instantly send them a direct message. It also supports Story @mentions – if someone mentions your account in their Story, you can automatically DM them a thank-you or promo code. Additionally, ReplyRush can listen for keywords in direct messages (inbox), meaning if a user sends your account a DM containing a trigger word, it can auto-respond. In summary, comments on posts, Reels, and ads, Story replies or mentions, and certain incoming DMs can all serve as triggers for an automatic message.
“Auto DM” stands for automatic direct message. It means ReplyRush will send a pre-written DM to a user automatically when a specified trigger event occurs. Once you set it up, the process is hands-off: ReplyRush monitors your Instagram (via the official API) for trigger events and sends the message on your behalf. For instance, if you configure an auto DM for comments, whenever someone comments on your post (with the trigger conditions met), they will promptly receive a personalized DM from your account – as if you manually typed it, but it’s actually ReplyRush doing it instantly.
Auto DMs enable you to engage followers 24/7, welcoming new commenters, delivering information (links, coupons, etc.), or answering common queries without delay. This improves response time and frees you from repetitive manual messaging.
Comment trigger keywords let you control which comments activate an auto-DM. Instead of messaging every single commenter, you can specify a keyword (or a set of keywords) that a user must comment in order to get the DM.
For example, you might set “INFO” as a trigger word – only comments containing “info” (case-insensitive) will cause the auto message to send. In ReplyRush, you’ll add these keywords when setting up the automation. If a comment doesn’t include the trigger word, it will be ignored (no DM sent).
You can add multiple trigger words for a single campaign, and even use phrases. Conversely, if you choose not to use a keyword, you can set the automation to respond to all comments on that post. Using keywords is great for campaigns where you explicitly ask followers to comment a specific word (like “SALE” or “YES”) to receive something – it ensures only interested users get the DM. It’s a smart way to filter engagement so that your auto DMs go to the right people.
Follow-Gated DMs are a unique ReplyRush feature that helps you grow followers. When this is enabled for a campaign, ReplyRush will check if a user is following you before sending them the auto DM. If they aren’t following, it will not send the message. This effectively means only your followers (new or existing) get the reward or message.
Why use it? It encourages people to follow you in order to receive whatever you’re offering. For example, you might say “Follow us and comment ‘VIP’ for a special discount.” Non-followers who comment won’t get the discount DM, but as soon as they hit that Follow button and comment, they will.
Follow-gating helps convert commenters into followers by making following a condition to get the info or freebie. It’s seamless – ReplyRush detects follower status in real time – and it can significantly boost your follower count while rewarding loyal fans.
The Email Collector allows you to gather subscribers’ email addresses through Instagram DMs. When this feature is used, ReplyRush will first send an automated message asking the user for their email (usually by saying something like “Reply with your email to get the content”).
If the user provides their email address in the chat, ReplyRush captures it and adds it to your leads list, and then can proceed to send the promised content or follow-up DM. Essentially, it turns an Instagram conversation into an email opt-in funnel.
For example, imagine you offer a free eBook: a user comments “Guide”, your auto-DM asks “Sure! What’s the best email to send the eBook to?”, the user replies with their email, and then ReplyRush sends “Thanks! Check your inbox for the eBook.” This way you not only engage them on Instagram but also collect their email for future marketing.
All collected emails are stored for you in the ReplyRush dashboard (so you can download or integrate them into your email marketing system later). It’s a powerful feature to build your email list directly from Instagram engagement.
Comment Auto-Reply is a handy add-on that keeps the engagement going on your public post after a DM is sent. Normally, when you send someone a DM in response to their comment, other users might not realize you responded. The Comment Auto-Reply feature will automatically post a follow-up comment on the original post after sending the DM.
Typically this might be a short public reply tagging the user, such as “@user Thanks for commenting – check your DMs for the info! 😊”. This accomplishes two things: (1) it lets the original commenter know publicly that you’ve responded (prompting them to check their messages), and (2) it shows other viewers that you are responsive and engaging with comments, which can encourage even more people to comment. It boosts your post’s engagement (since there’s an extra comment for each user, potentially increasing your visibility in the algorithm) and provides social proof that commenters are getting something (making others curious).
In short, once ReplyRush sends the auto DM, it can also automatically reply to the user’s comment on the post, keeping the interaction visible and lively.
SendBack is a feature designed to catch any missed opportunities. In some cases (like a temporary Instagram API hiccup or if you added ReplyRush after a post already had comments), a few comments might not get an auto-DM initially.
The SendBack tool lets you reprocess all eligible past comments on a post to ensure no one slips through the cracks. For example, let’s say your post received 500 comments overnight, but your Instagram account had a minor connection issue for a moment and a handful of those didn’t trigger DMs. Once you resolve the issue, you can run SendBack – it will go through those comments again and send DMs to anyone who was missed.
Similarly, if you enable an automation after a post has already collected comments (e.g., you added ReplyRush a day after posting), SendBack can message those prior commenters retroactively. Essentially, it’s an insurance policy: “never miss a lead.”
Use SendBack whenever you suspect some commenters didn’t get the auto-DM they should have (the dashboard might flag skipped DMs, or support might advise you to run it). This feature ensures every potential customer gets your message, even if they commented before the automation was on or during an outage.
Virality is a good problem to have, and ReplyRush has the Excess DM Queue (also referred to as a DM overflow queue or safety queue) to handle it. If one of your posts or Reels suddenly blows up with comments (say thousands of people comment in a short time frame), ReplyRush will queue up the outgoing DMs and send them in a controlled, sequential manner. (https://www.replyrush.com/features#:~:text=Image%3A%20Excess%20DM%20Queue%20,ReplyRush)
This is important because Instagram imposes rate limits – sending hundreds of DMs all at once could flag your account. The Excess DM Queue prevents that by ensuring each comment-triggered DM is sent reliably one after the other, as fast as allowed, until everyone has been messaged. Users will still get their DMs reasonably quickly (usually seconds or minutes after commenting), but this system guarantees no one is skipped and your account stays in Instagram’s good graces by not spamming too fast.
In short, ReplyRush can handle viral traffic: even if a flood of comments comes in, every eligible user will receive an auto DM without delays or data loss. You don’t have to do anything special – the queue engages automatically behind the scenes whenever needed.
Global Triggers allow you to set keyword-based automations that apply across your entire Instagram presence. Instead of tying a trigger to one specific post or story, a global trigger listens for a keyword anywhere – in any post comment, any Reel comment, any Story reply, or even in a direct message to your inbox.
The moment the system detects that keyword, it will send the corresponding Auto DM. This is incredibly useful for setting up universal keywords or an FAQ bot. For example, you could define a global trigger for the word “PRICE”. Then anytime someone messages you “price” (or comments “price” on any post where maybe you didn’t set a custom campaign), ReplyRush can automatically DM them your pricing info. Essentially, global triggers are like always-on keywords that “capture every lead from every touchpoint”.
They ensure that no matter where a user interacts with you using that keyword, they’ll get a response. There is typically a limit to how many global keywords you can set (depending on plan), but you can configure dozens on higher plans. It’s a powerful catch-all for common inquiries that might come through DMs or any posts that don’t have a dedicated campaign.
Yes. ReplyRush includes a Follow-Up feature that lets you send additional automated messages after the initial auto DM. This is basically creating a simple sequence or drip within Instagram DMs. For example, you might send a follow-up reminder 24 hours later to those who received your first message but haven’t responded. Or if your first DM delivered a link, a follow-up the next day could ask “Did you have a chance to check it out? Let us know if you have questions!”.
You have control over the content and timing of the follow-up message. This feature is useful for nudging users who might have missed the first message or for providing additional value (like a bonus tip or a time-sensitive coupon) after the initial interaction. Keep in mind that Instagram’s messaging policy allows messaging within a certain window of user interaction, so it’s best to send follow-ups relatively soon while the user is still engaged. The Follow-Up feature is available on paid plans (Lite and above).
By using follow-ups thoughtfully, you can effectively create a mini chatbot experience – a short conversation flow instead of just a single message – which can increase conversions and user engagement.
Inbox Solutions
Welcome Openers, also known as conversation starters, are automated prompts that appear to users as soon as they open your Instagram DM chat (before they even send you a message). When someone taps “Message” on your profile or opens an existing chat with you, ReplyRush can display up to four quick-reply buttons with preset topics or questions.
These act as conversation starters to engage the user. For example, you might set buttons like “📦 Track my order”, “💰 Get a Quote”, “❓ FAQ”, or “🔗 View Products”. The user can simply tap one, and ReplyRush will instantly send the corresponding response or link, guiding the conversation. It’s similar to an interactive menu at the start of a chat. This feature is great for customer service and engagement – it helps users get what they need quickly without typing, and ensures you funnel inquiries properly. It reduces the chance of someone opening your DMs and not knowing what to say.
You can customize the text on these buttons and the responses they trigger. Overall, Welcome Openers make your inbox more interactive and self-serve, improving user experience and saving you time by addressing common inquiries upfront.(https://www.replyrush.com/features#:~:text=Image%3A%20Welcome%20Openers%20)
The Smart Menu is an interactive menu system within your DMs that allows users to navigate through options by clicking buttons or sending keywords – essentially, it’s like creating a mini chatbot menu for your Instagram. While “Welcome Openers” provide the initial set of choices at the start of a conversation, the Smart Menu can be thought of as a structured dialogue that can continue beyond that.
For instance, you might design a Smart Menu where if a user types “Help” (or taps a “Help” quick button), they get a menu of topics like “1️⃣ Order Status, 2️⃣ Product Info, 3️⃣ Contact Support”. When they respond with “1” or tap the corresponding button, they automatically receive the next message (e.g., “Enter your order number: ...”) and so on. Essentially, Smart Menu leverages ReplyRush’s quick replies and keyword triggers to guide a user step-by-step. It’s “smart” because it can branch into different responses based on user choice.
You can configure these flows in ReplyRush by setting up sequential triggers and utilizing the quick-reply buttons feature. This is very useful for FAQs or multi-step queries – it provides an interactive, menu-driven experience inside the DM, letting users get answers or perform actions (like checking status or getting a link) without human intervention. It’s like having a virtual assistant in your inbox that converses through button choices.
(Note: Smart Menu is an advanced use of the platform, and some elements of it overlap with the Welcome Openers and Global Triggers features – together, they create a menu-driven chatbot experience.)
Yes, it can. ReplyRush isn’t limited to just comment triggers; it also allows automation for your Instagram inbox messages using the Global Triggers feature. You can set up keyword-based auto-replies for DMs just like for comments.
For example, if someone DMs your account with a certain word or question, ReplyRush can instantly respond with a predefined message. This is useful for frequently asked questions or common requests that people might send via private message. Say you often get DMs like “What are your prices?” – you could configure a trigger for messages containing “price” and have an automatic reply listing your pricing or a link to your pricing page.
Another example: if a user simply messages “hello” or “hi”, you could auto-respond with a greeting and a quick question like “Hi! How can we help you today? 😊”. Keep in mind, Instagram’s API will consider it a “message request” if the user has never chatted with you before, but the auto-reply can still be sent in that request thread.
Using ReplyRush for DM auto-replies basically lets you create a basic chatbot for your inbox, ensuring users get immediate answers even when you’re not there to respond. You have full control over which keywords or phrases trigger replies, so it won’t respond inappropriately – only to the triggers you define.
Yes, you can absolutely pause your automations. ReplyRush provides a simple way to turn off auto-DMs temporarily without deleting your setups. There is an “Auto DM Paused” toggle/feature available for your campaigns (and it’s available on all plans, including Free). (https://www.replyrush.com/pricing#:~:text=%E2%9C%85)
When you pause, ReplyRush will stop sending any automated messages until you resume. This is useful if, for example, you’re running a limited-time campaign and want to halt messages after it ends, or if you just need a break from automation for any reason. You might also pause automations if you plan to make changes or if there’s an Instagram issue and you want to avoid sending messages during that time. To pause, you’d typically go into the dashboard and switch off the active campaign or hit a “Pause All” option if provided.
Whenever you’re ready, you can turn the automation back on. Pausing ensures you remain in full control – no DMs will go out when you don’t want them to.
ReplyRush is designed to handle the initial outreach, but after that, it’s often ideal for a human to continue the conversation if needed. The good news is that you remain in control of the chat at all times. When a user receives your auto DM and replies (maybe they ask a follow-up question or say “thanks”), their message will appear in your Instagram inbox just like any other DM.
You can then respond manually through the Instagram app or website (or via the ReplyRush dashboard’s inbox if you prefer) exactly as you normally would. The automated sequence typically stops once the user is engaged in a conversation unless you’ve set up additional specific triggers. In practice, many businesses let ReplyRush handle the first message (or first few messages in a flow), and then a human steps in when the user’s questions get more specific or personal.
There’s no conflict between ReplyRush and manual messaging – sending a manual message won’t confuse the system or anything. If at any point you want to ensure no automated message interrupts, you can pause the automation for that user or simply refrain from using triggers. But generally, once a user is in an active back-and-forth conversation with you, you’ll be replying manually. Think of ReplyRush as handling the introduction and FAQ part, and you can jump in for the custom, human touch.
Yes. The ReplyRush web dashboard is your command center – not only for setting up automations but also for monitoring them. In the dashboard, you can typically view a log of recent activity, such as how many DMs were sent. If a user’s response includes a collected email (via the Email Collector), that email will be stored in your account’s leads list for you to view or export.
The dashboard may not replicate the full Instagram inbox interface, but it gives you analytics and records of automated interactions. For actual conversation management, you will still primarily use your Instagram app or the Instagram web interface (since that’s where the conversation continues). However, the ReplyRush mobile app and dashboard can send you notifications or show you when an automation was triggered, which user got a message, etc.
It’s also useful for tracking performance: for example, you might see that 50 people commented and 48 auto-DMs were sent successfully (with 2 perhaps pending or failed, which you could investigate).
In addition, the dashboard provides metrics like link click counts and conversion stats – e.g., how many users clicked the link in your auto DM (ReplyRush tracks those interactions).
In summary, the dashboard is there to manage and track your automated engagements and leads, while your normal Instagram inbox handles the ongoing conversations.
Yes – from both your perspective and the user’s, the messages sent by ReplyRush look and feel just like any other direct message. When ReplyRush sends a DM, it is sent from your Instagram account to the user. In your Instagram app’s DM list, you will see the conversation with that user, and your automated message will be in the chat history as if you typed and sent it yourself.
There’s no special bot identifier or anything on Instagram’s side that labels it differently. The user receiving it just sees a message from you. In fact, the goal is that the interaction feels personal and instant. Do note that if the user wasn’t previously chatting with you, your message might land in their Message Requests folder (since that’s Instagram’s standard behavior for a business messaging a user who hasn’t DM’d before). This is why the Comment Auto-Reply feature (which posts “Check your DM” as a reply to their comment) is useful – it prompts them to look for your message.
Once they see the DM and reply, the conversation can move to the main inbox. But rest assured, all messages sent by ReplyRush are visible in your own inbox thread with that person, so you have a complete record of what was sent.
ReplyRush is smart about preventing spammy behavior. By default, a user will not receive duplicate DMs for the exact same campaign. For example, if a person comments “Info” twice on your post, you wouldn’t want to bombard them with the same message twice – ReplyRush typically sends the auto DM the first time and would not repeat it immediately for subsequent identical comments from that user on that post.
In cases where a user might try commenting the trigger word multiple times, the system recognizes they have already been served. This keeps things feeling personal and avoids annoyance. Now, if the same user comments on different posts (where you have separate automations), they could receive separate DMs for each context – that makes sense if, say, Post A was about a webinar (so they got a webinar link DM) and Post B was a week later about a discount (so they get a coupon DM).
That’s fine because it’s relevant to what they engaged with. But you can be confident that ReplyRush won’t keep sending repeat messages from one campaign to a single user in a short span. Also, if you’re using a keyword trigger, they’d only get the DM when they use the keyword; generic additional comments like “Nice post!” (without the keyword) wouldn’t trigger anything extra. The best practice is to configure your campaigns so each user gets one tailored DM per engagement – which ReplyRush facilitates by default. (https://www.replyrush.com/post/2025-guide-best-instagram-dm-automation-tools-manychat-alternatives#:~:text=Common%20Mistakes%20to%20Avoid)
(If you ever do want to allow repeats for some reason, you’d have to set up a custom scenario, but that’s uncommon.)
Yes, ReplyRush includes a built-in Exclude Keywords feature. This allows you to prevent auto DMs from being triggered if a comment contains specific words or phrases you want to avoid — such as “bad,” “fake,” or “spam.” You simply add these words to the exclusion list while setting up your automation.
This gives you more control and ensures that DMs are only sent to users who leave relevant or intent-based comments. It's especially helpful to avoid engaging with trolls, bots, or negative feedback.
Additionally, you can still refine your targeting by using Include Keywords and selecting specific posts for automation. Combining both Include and Exclude filters ensures your auto DM strategy stays precise and effective.
Definitely. This is one of the great uses of ReplyRush. Essentially, you can create an FAQ bot for your DMs using Global Triggers and quick replies. For instance, if people often DM you questions like “What are your hours?” or “Where’s my order?”, you can define those keywords or phrases in ReplyRush and write an automatic answer for each. A user sends “What time do you open?”, and the bot can instantly reply “Our hours are 9am–5pm, Mon-Fri 📅”.
Another user might DM “shipping status”, and you’ve set a trigger to respond: “To check shipping, please provide your order number.” This way, routine questions get quick, 24/7 answers without you having to type them out each time. You can also leverage quick-reply buttons: for example, when someone types “help”, you could have ReplyRush respond with a menu (buttons for “Order Status, Pricing, Location, etc.” as mentioned earlier in Smart Menu).
The user taps one, and ReplyRush gives the relevant info. All of this is configured under your ReplyRush account by specifying trigger words in the inbox and associating response messages or flows. It may take a little time to set up your common Q&A, but once done, it’s like having a customer support assistant working alongside you.
Of course, for complex or unique questions, you’ll handle those manually, but the repetitive FAQs can be largely automated, dramatically speeding up response times for your followers.
General
Yes. ReplyRush uses Instagram’s official API, which requires a professional Instagram account (Business or Creator) that’s connected to a Facebook page. Personal Instagram accounts are not supported. If your account isn’t already a Business/Creator profile, you’ll need to switch to one (it’s free in Instagram settings). This ensures ReplyRush can integrate properly and follow Meta’s guidelines.
After creating your ReplyRush account, you’ll link your Instagram through a secure Facebook authorization. In ReplyRush, click “Connect Instagram” (or a “Continue with Facebook” button) and log into your Facebook account that manages your Instagram profile. Grant the requested permissions (for managing messages, comments, etc.), and ReplyRush will be linked to your Instagram. You do not give ReplyRush your Instagram password directly – the connection is done via Facebook’s official login for safety.
Yes. Since Instagram’s API is accessed through Facebook, you’ll need a Facebook account that has a page connected to your Instagram Business/Creator profile. During setup, ReplyRush will prompt you to log in via Facebook to authorize your Instagram account. If your Instagram isn’t already linked to a Facebook Page, you should do that first (Instagram will guide you through linking to a new or existing Facebook Page). This is a one-time setup step to ensure a secure, official integration.
Yes, you can manage multiple Instagram profiles in one ReplyRush account (great for agencies or users with several brands). The number of Instagram accounts you can connect depends on your plan – for example, the Free and Lite plans allow 1 account, the Boost plan allows 3, and the Max plan allows up to 5 accounts simultaneously. You can easily switch between connected accounts in the ReplyRush dashboard and set up separate automations for each.
Not at all. ReplyRush is a no-code platform, meaning all features are accessible through a user-friendly dashboard. Setting up an automation is as simple as selecting triggers and typing out message text – no programming required. The interface is designed for beginners, and there are tooltips and templates to help you along. If you know how to use Instagram, you can use ReplyRush without trouble.
After linking your Instagram, you can launch your first Auto DM in minutes. Here’s a quick step-by-step:
1. Choose a trigger: In your ReplyRush dashboard, select a recent Instagram post (or Reel/Story) and click something like “Link Post” or “Add Automation”. Decide whether you want to DM everyone who comments or only those who comment a specific keyword.
2. Define the keyword (optional): If using a trigger word, enter the keyword(s) you want to listen for (for example, “info” or “price”). You can add multiple keywords or leave this blank to message all commenters.
3. Create your message: Write the DM you want to send. You can include personalization like the user’s name using placeholders, and even add emojis or a link. Keep it friendly and relevant to what you promised in your post.
4. Activate: Save or enable the automation. That’s it – ReplyRush will now monitor that content and automatically send your DM to each qualifying user who comments.
For example, if you set “Comment ‘GUIDE’ for a free ebook,” you would link your post in ReplyRush, add GUIDE as the trigger keyword, draft your DM with the ebook link, and turn it on. Anyone who comments “guide” will instantly get your DM.
A simple way to test is to use an alternate Instagram account (or ask a friend) to perform the trigger action. For instance, comment on your post with the trigger word and see if your account immediately sends a DM. You should receive the auto-DM just as any user would. Additionally, you can monitor the ReplyRush dashboard – it will often show recent automation activity or logs of messages sent. Before rolling out to a big audience, it’s wise to do a quick test on a dummy post or via Instagram’s Story (you can make a test story that says “send me X word”). Once you see the automated message come through, you’ll know everything is set up correctly. If something doesn’t work in testing, double-check your trigger keywords and ensure your Instagram is properly connected (the issue is usually a mis-configuration which can be fixed quickly).
Yes. ReplyRush offers an advanced web dashboard that you can access on desktop or mobile browser, and it also has a mobile app for iOS (Android is in development). The mobile app allows you to stay connected on the go – you can receive notifications, monitor campaigns, and respond if needed right from your phone. This means you’re not tied to a computer; you can manage your Instagram DM automation anywhere, anytime. If you’re on Android or if the app isn’t available on your device, you can still log into the ReplyRush web interface via your mobile browser – it’s mobile-responsive and works well on phones.
ReplyRush provides several resources for new users. The Help Center on the website contains step-by-step guides and tutorials for common setup tasks– for example, there are articles on creating your account, connecting Instagram, and launching your first auto-DM. You’ll also find tips and best practices on the official ReplyRush blog, where they share strategies and success stories. If you run into issues or have questions, ReplyRush offers 24/7 support (via email or chat), so you can reach out anytime and get assistance. In short, you have a full knowledge base and a responsive support team to ensure you succeed with the platform.
Pricing and Plans
ReplyRush has a Free plan and several paid tiers to accommodate different needs. Here’s a breakdown of the current plans and key differences:
• Free Plan: $0 per month. Great for testing the waters. It includes basic features like post/Reel/Story auto-replies and conversation starters, with a limit of 1,500 DMs per month and support for 1 Instagram account. Some advanced features (like Follow-Gated DMs, Email Collector, etc.) are not available on the free tier.
• Lite Plan: $10 per month. Designed for budget-conscious creators who are starting to grow. It offers 7,500 DMs per month and also 1 Instagram account. Lite unlocks many core features such as Follow-Gated DMs, Email Collector, Comment Auto-Reply, etc. that the free plan lacks. However, certain perks like removing ReplyRush branding and priority support are not included in Lite.
• Boost Plan: $25 per month. Aimed at growing influencers and businesses. It includes 40,000 DMs per month and up to 3 Instagram accounts. Boost has all the advanced features (Follow-Gate, Email Capture, Comment Reply, Follow-Up sequences, etc. all enabled). Importantly, from Boost upward you can remove ReplyRush branding from your messages and get priority support. This plan is a sweet spot for many – offering high volume and full functionality at an affordable rate.
• Max Plan: $100 per month. Built for brands, agencies, or large-scale campaigns. It grants a huge 400,000 DMs per month and up to 5 Instagram accounts. It includes everything in Boost, plus the highest limits and longest data retention (Max stores your interaction data for 365 days vs. shorter periods on lower plans). Max users also get top-tier support. This plan is about scale – it’s there if you have massive engagement or manage multiple big client accounts.
All plans include unlimited posts/reels you can automate (only the DM count is limited) and core features like global triggers and welcome openers. You can start on Free and upgrade as you need more DMs or features. The flexibility lets you choose what fits your current stage and then scale up as your Instagram grows.
Yes! ReplyRush offers a Free plan which you can use as long as you want. It’s perfect as a free trial because you can experience the platform with no commitment. On the Free plan you can send up to 1,500 automated DMs per month and utilize basic automation features.
This is great for testing ReplyRush on one Instagram account and running small campaigns to see results. There’s no credit card required to join the free tier. If you find yourself hitting the limits or wanting more features, you can upgrade to a paid plan at any time, but if your needs are modest, you can stay on Free – it’s genuinely free forever.
In summary, you can start with the free plan immediately, no strings attached, and it effectively serves as a trial for the paid functionality (since you can upgrade to unlock more features once you’re comfortable).
Each plan has a monthly quota of outgoing DMs (the total number of automated messages ReplyRush will send on your behalf each month). For example, Lite allows up to 7,500 DMs/month, Boost 40,000 DMs/month, etc.. This count typically resets at the start of each billing cycle (every month). If you reach your plan’s limit before the month is over, ReplyRush will generally stop sending new auto DMs until the quota resets or until you upgrade your plan.
So if you hit the cap, additional comments or triggers won’t get responses (to avoid overage charges or violations). There are no surprise overage fees – the system will simply pause the automations that would exceed your limit. If you anticipate higher volume, you can upgrade mid-cycle to a plan with a larger quota and it will take effect immediately (the billing may be prorated).
The dashboard will usually show you how many DMs you’ve sent so far, so you can monitor your usage. Hitting the limit occasionally is fine (it means your engagement is great!); just consider moving to the next plan or temporarily disabling some campaigns until the counter resets.
Rest assured, you won’t be charged extra without choosing to upgrade – ReplyRush’s pricing is transparent and usage-basedreplyrush.com.(https://www.replyrush.com/pricing#:~:text=Maximum%20Value%2C%20Minimal%20Cost) It’s all about paying for what you need, and upgrading when your growth calls for it.
Yes. ReplyRush is designed to be flexible – there are no long-term contracts or lock-in commitments. You can upgrade or downgrade your subscription as your needs change. For instance, if you’re on Lite and suddenly need more DMs or features, you can upgrade to Boost or Max mid-month; the system will usually handle the change immediately (and either charge a prorated difference or start the new rate at the next billing cycle, depending on their billing policy).
Similarly, if you’re on a higher plan and realize it’s more than you need, you can downgrade to a lower plan for the next cycle. As for cancellation, you can cancel your paid subscription at any time. If you cancel, typically you would retain access to the paid features until the end of that paid period and then not be charged further.
Your account would likely revert to the Free plan after cancellation (so you won’t lose your account or data; you’d just be limited by the free tier). Always check the specific terms, but in summary, you have control – you’re not locked into a year-long contract or anything (unless you chose an annual plan deliberately). This month-to-month freedom means you only pay when the value makes sense for you.
Yes, ReplyRush offers an annual billing option at a discount (typically around 20% off). If you switch to yearly, you’ll essentially get 12 months for the price of 10, saving roughly two months’ cost. For example, the Lite plan is $10 monthly or about $100 per year (which is a ~$20 savings), Boost is $25 monthly or $250 yearly (saving ~$50), and Max is $100 monthly or $1,000 yearly (saving $200).
Paying yearly can be a good option if you know you’ll be using the service long-term and want to save money. Also, it frees you from having to worry about monthly charges. However, if you prefer flexibility, monthly might be better – you can always switch to annual later.
Sometimes the team runs promotions or additional discounts for annual commitments (or might include some bonus like a strategy call for annual subscribers), but the standard is 20% off. The annual plan still abides by the same limits (just aggregated for the year, in practice it’s still monthly limits but you don’t get billed each month).
In short, yes, annual plans are available at a discounted rate, and you can choose monthly vs annual during checkout or change it in your account billing settings.
ReplyRush accepts major payment methods such as credit and debit cards (Visa, MasterCard, etc.), and possibly other forms like PayPal depending on their payment processor. The pricing on the site is listed in USD by default, so international customers will be charged in USD (your bank will handle currency conversion if you’re paying in another currency).
If you’re in a country where ReplyRush or its parent company is based (for instance, it appears to have an Indian connection, given mention of INR in some contexts), you might see pricing or be able to pay in local currency (INR) – but generally assume USD unless specified otherwise.
The checkout will show you the exact amount and currency before you confirm. All transactions are processed securely using encryption, so your payment details are protected. If a payment fails (expired card, etc.), they’ll likely notify you to update your payment method.
In summary, you can pay with standard credit/debit cards, and billing is primarily in US Dollars (with an annual or monthly cadence as per your plan). Always check the pricing page for any regional pricing options; otherwise, your card will simply convert the charge from USD to your local currency.
ReplyRush’s refund policy is laid out in their Terms/Return & Refund Policy (linked on their site). Generally, software subscription services don’t offer pro-rata refunds for the unused period if you cancel mid-term – so it’s likely that payments are non-refundable for the active subscription period.
For example, if you pay for a month and use it for 20 days then cancel, you typically won’t get a refund for the remaining 10 days, but your service would continue until the period ends. That said, if you encounter a serious issue or if the service truly didn’t work for you, you can reach out to their support – they do have a refund policy, meaning in some cases they might issue refunds or credits as a goodwill gesture or if required by law. Also, if you accidentally were charged after canceling or had some billing error, they would refund that. If you’re on an annual plan and want to cancel early, the policy likely states that it’s non-refundable once paid (because you got a discount for committing annually).
The best approach is to use the free plan to be sure ReplyRush meets your needs before upgrading. And if you do upgrade, start monthly if you have any uncertainty, since it’s a smaller commitment. If something isn’t right, contact their support – they are quite customer-focused and may address refund requests on a case-by-case basis.
In short, refunds are not guaranteed – subscriptions are generally considered final for the term you paid for– but always communicate with the ReplyRush team if you have concerns.
No – one of ReplyRush’s selling points is transparent pricing with no hidden fees. The plans detail exactly what you get (DM quota, feature access, number of accounts, etc.) and what you pay. You won’t be charged extra for things like onboarding or basic support. There are also no per-comment or per-lead charges beyond the DM limits; as long as you’re within your monthly DM quota, you’re covered.
If you exceed your quota, the system won’t automatically charge you overages – it will pause as described earlier, so you won’t get surprise bills. The only time you’d pay more is if you choose to upgrade to a higher plan or purchase an add-on intentionally. They also don’t force you into higher tiers with sneaky limitations – for instance, all plans (even Free) allow unlimited posts to be automated and include core features, and higher plans primarily increase limits and add advanced perks rather than charging “per use”.
Also, features like the mobile app and analytics come included; they’re not an extra charge. In summary, what you see on the pricing page is what you get – clear, upfront costs and no sneaky add-on fees. This transparency is important to the ReplyRush team (they market themselves as a cost-effective alternative to bigger platforms), so you can trust that you won’t be nickel-and-dimed.
It depends on your current Instagram engagement level and which features you need:
• If you’re just starting out or want to try the service, go with the Free plan. It’s perfect for testing features and automating small campaigns (up to 1,500 DMs/month) without any cost.
• If you have a small but growing audience and want advanced features, the Lite plan ($10/mo) might be ideal. It’s budget-friendly and unlocks core tools like Follow-Gated DMs, Email Collector, etc., with enough DM capacity (7,500/month) for a creator or small business with moderate activity.
• If you’re an influencer or business getting a lot of engagement or running ads, the Boost plan ($25/mo) is a great value. With 40k DMs/month and support for up to 3 accounts, it’s geared towards established creators and brands. Boost also lets you remove ReplyRush branding and gives you priority support, which adds a professional touch. (https://www.replyrush.com/pricing#:~:text=Remove%20App%20Branding)Many full-time creators and small businesses will fall in this category.
• The Max plan ($100/mo) is for those who have very high volume (400k DMs/month) or manage multiple high-traffic accounts (up to 5). Typically, larger brands, e-commerce stores with nationwide campaigns, or agencies handling several client accounts might go Max. It ensures you have headroom for big campaign spikes and top-tier support.
Consider your average comments and DMs per month: for example, if you get a few hundred comments, Lite suffices; if you get thousands, Boost or Max might be needed. Also consider whether you need features like Follow-Up sequences or multiple accounts (Free is 1 account only, Boost gives 3, Max 5).
If you’re unsure, start lower – you can upgrade anytime. Many users start on Free or Lite to gauge usage, then move up as their campaigns scale. In essence, Free for testing, Lite for new or budget creators, Boost for serious growth, Max for heavy hitters. And since upgrading is seamless, you won’t be stuck if you outgrow a plan.
If your needs exceed the Max plan – say you require more than 400,000 DMs per month, or you need to manage more than 5 accounts, or perhaps you want a dedicated instance for enterprise – you should contact ReplyRush’s team directly (via the Contact Us page or support email). They don’t list a plan above Max publicly, but they are keen on scaling with their users.
They may offer a custom or enterprise plan tailored to you. This could involve higher message quotas, volume-based pricing, or additional features like dedicated support staff, training, or even white-label options if you’re an agency needing that. Also, if you operate in a very large organization with compliance requirements, they’d be willing to discuss how they can meet those (for example, custom data agreements or on-premise options, though that’s speculative).
The bottom line is, Max is not necessarily the absolute cap – it’s just the highest standard tier. They have a flexible, usage-based approach, so for exceptionally large users, a custom arrangement can likely be made. Don’t hesitate to reach out to them – they’ll work with you to find a solution that fits, whether it’s a higher volume subscription or some form of partnership. Many SaaS companies do this for their enterprise clients, and ReplyRush is no different in that regard.
Troubleshooting and Support
If you notice that expected DMs are not reaching users, here are a few common culprits to check:
• Instagram connection/permissions: The first thing is to ensure your Instagram account is still properly connected to ReplyRush with all required permissions. If you changed your password or expired the token, you may need to reconnect (log into ReplyRush and see if it asks you to reauthorize). Also verify that during setup you granted all permissions like managing messages and comments– missing a permission could block DMs from sending.
• Trigger configuration: Double-check your automation settings. Is the correct post or trigger keyword active? For example, if you set a keyword trigger, a comment without that keyword won’t send a DM. Ensure the user’s comment actually met your trigger condition. A common mistake is a typo or wrong keyword in the setup.
• Plan limits: Make sure you haven’t exceeded your monthly DM quota for your plan. If you hit the limit, the system will pause sending new DMs until it resets or you upgrade (see the usage in your dashboard).
• Instagram rate limits: In rare cases, if you had a surge of many DMs, Instagram might temporarily throttle actions. ReplyRush’s DM queue usually prevents this, but if messages are coming slowly, it could be queued due to volume. This usually resolves on its own as the queue processes.
• User settings: If a particular user didn’t get a DM, consider if their settings might be blocking DMs. For example, some users restrict DMs to people they follow. In such a case, the message might not go through or goes to message requests (which they might overlook). However, the system would still count it as sent from your side.
• Follow-gate and filters: If you enabled Follow-Gated DMs, remember it will skip non-followers. So if someone commented but wasn’t following you, no DM is sent by design. That’s not a malfunction, it’s the feature. Similarly, certain filters or conditions you’ve set intentionally could be excluding some comments.
Start by looking at the ReplyRush dashboard logs – it often shows if a message was sent or skipped and why. For instance, it might label a comment as “skipped – user not following” or “failed – permissions error”. Those clues help pinpoint the cause. If after checking these you’re still stuck, reach out to ReplyRush support.
They can look into your account logs to see if there were any errors on their end. Nine times out of ten, the issue is resolved by reauthorizing Facebook permissions or adjusting a trigger keyword conflict. Once you fix that, the auto DMs should resume as normal.
If some commenters didn’t receive the auto DM when you expected them to, here are possible reasons:
• Follow-Gated DM was on: As mentioned, if you enabled the follow-gate, any commenter who wasn’t already a follower would be skipped. So check if those missed commenters were not following you – that would explain it (it’s intentional). Only followers get the DM in that mode.
• Keyword mismatch: Perhaps those users commented something that you didn’t anticipate. For example, your trigger keyword was singular “Demo”, but they commented “demos” or with a hashtag etc. The system might not count that as a match unless you included variations. Always test a variety of comment formats. If a user’s comment didn’t exactly meet the trigger criteria, it would be skipped.
• Multiple triggers conflict: If you have overlapping campaigns or global triggers, one might override or consume the event. Though typically each comment can trigger one DM, if two automations target the same comment (rarely, e.g. a global “any comment” vs a post-specific keyword), only one will fire. Ensure your automations are set distinctly. Also, avoid having two keywords that might overlap in one comment – e.g., triggers for “win” and “wine” could conflict if someone comments “wine”. The system might have gotten “confused” and not sent either due to conflict management. Adjusting unique keywords fixes that.
• Instagram limits or glitches: Occasionally, Instagram might not send out some messages due to rate limiting or a temporary API error. If a burst of comments came, a few could have been dropped. This is exactly what the SendBack feature is for – to catch and resend those missed ones. If you suspect that, run the SendBack on that post to attempt delivering DMs to anyone who was skipped.
• User deleted or edited their comment: If a user deletes their comment very quickly after posting, the system might not get a chance to send a DM. Similarly, if they edited the comment and it no longer matches the trigger, the initial attempt might have been invalidated. These scenarios are less common but possible.
• Permission lapse: If your token expired at that time or permissions weren’t granted, some comments in that window wouldn’t have been processed. Once you reauthorize, use SendBack to cover those.
If someone claims they didn’t get the automated message you sent, consider these steps:
• Ask them to check Message Requests: Often, if it’s the first time you’re messaging a person, the DM will land in their Message Requests folder (especially if they don’t follow you yet). They might not have noticed it. Have them check the requests in their Instagram Direct inbox – in many cases the message is sitting there unseen. The comment reply (if you have that enabled) should have alerted them, but they may have missed that notification too.
• Confirm their action: Make sure the user actually performed the trigger action. Sometimes a user might comment on the wrong post or DM the wrong keyword and expect a response. Double-check your campaign – did their comment meet the criteria? If not, politely explain what they need to do (“Oops, it looks like you commented after we closed the giveaway” or “Be sure to comment the exact word we mentioned.”).
• Manually send if needed: If the automated attempt failed for some reason, you can always manually DM the user with the info. Use this as a backup – your goal is to keep them happy. Then investigate why the auto-message didn’t send (using other steps here) to prevent future misses.
• Check if they followed (for follow-gate cases): If you had follow-gate on, and they weren’t following, the system intentionally didn’t send them the DM. In this scenario, you can gently let them know, “It looks like you weren’t following us when you commented, so the system didn’t send the message. Make sure to follow and I’ll get that info to you!” This encourages the follow and you can then trigger or send it.
• Use Comment Auto-Reply: If you enabled the comment reply feature, there should be a public reply under their comment saying something like “Check your DMs”. If they claim no DM, they either didn’t notice the request, or something went wrong. If you see the comment reply under their comment, you know the automation attempted to reach outreplyrush.com.(https://www.replyrush.com/features#:~:text=Image%3A%20Comment%20Auto%20Reply%20,ReplyRush) That narrows it down to perhaps them missing the request or a rare deliverability issue.
• Troubleshoot for future: After addressing the user’s need, you’ll want to figure out why they didn’t get it. Check your logs for that user’s comment: was it skipped, and why? (Refer to Q2’s reasons). If token issues or errors occurred, fix those and consider using SendBack. If it was something like message requests confusion, maybe tweak your comment reply text to explicitly say “Check your Message Requests folder” to educate users.
In most cases, the user simply hasn’t looked in the right place. Politely guide them. For example, reply to their comment or DM with, “Hi! We sent you a direct message with the info – please check your DM requests 😊. If you still don’t see it, let us know and we’ll assist!”
This covers your bases. Remember that once they reply or accept the message, future messages will go straight to their main inbox. So it’s mainly the first contact where this arises. As long as you follow up and help them get the info, you’ll maintain good customer experience.
Reconnecting is straightforward. If ReplyRush loses connection (which can happen if you changed passwords or Facebook expired the token), log in to your ReplyRush dashboard and you’ll likely see a notification or a “Reconnect Instagram” button. Click that, and it will prompt you through the Facebook login process again (just like your initial setup) to reauthorize. (https://www.replyrush.com/post/how-to-automatically-dm-instagram-commenters-on-posts-reels-and-stories-using-replyrush#:~:text=2,IG%20Business%20account%20with%20replyrush)
Make sure you log in with the Facebook account that is admin of your page/Instagram. Accept all permission prompts that appear (even if you did before – it might ask again). Once completed, your Instagram should show as linked/active in ReplyRush. After reconnecting, it’s wise to test an automation to ensure it’s working. Also, consider using the SendBack feature for any period during which you were disconnected –
for example, if the account was disconnected for a day and you got comments in that time, run SendBack on those posts to send DMs now that the connection is restored. To prevent unexpected disconnects, keep an eye on any emails from Facebook about token expiry and remember to reconnect proactively every couple months (or after major account changes).
But overall, it’s a quick fix: just reauthorize via Facebook in the app. If you encounter any issue during reconnection (say, your Instagram isn’t showing up to select), double-check that your Facebook still has admin access to the page and that the page is still linked to Instagram. Re-link if needed and try again. And if all else fails, contact ReplyRush support – they can help walk you through re-establishing the link. Once reconnected, all your existing campaigns and settings remain intact; you’re just restoring the API access so the automations can resume.
If you changed your password: Your Instagram access token will expire, and your account will be disconnected from ReplyRush. You’ll need to log back in through ReplyRush to reconnect your account. Until you do, automation will stop working.
As a rule of thumb, after any major account change, log in to ReplyRush and check your connection status. If disconnected, simply reconnect to resume automation.
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